If you were to ask me what one of the most underrated watch brands is on the market, one of my top answers would include Longines. They are a brand that isn’t talked about as much as others, and I believe that they don’t get the credit they deserve. The Swiss brand has been making high-quality watches for over a century, and I have found X reasons why they are a good buy.
| 4 Reasons Why Longines Watches Are A Good Investment |
| 1. Unique Style |
| 2. Affordably Priced |
| 3. Reliability |
| 4. History and reputation |
To be completely honest with you, I have been undervaluing Longines as a whole and I haven’t written anything about them. But I realized that they are one of the coolest Swiss watch brands, which made me want to look into them more! Read on to view the full article where I break down every reason why Longines watches are good investments!
1. Unique Style
The watch market is highly saturated with many watch brands, and many timepieces have the same look and design as each other. However, with Longines, they have their own unique style that differentiates them from the rest of the competition.
What really makes Longines stand out is the precise detail in their craftsmanship and their attitude of embracing elegance. More specifically, the majority of their watches are known for their ultra-thin and sleek design, which gives them a luxurious look and makes them unique from other watch brands.
With other watch brands on the market, many timepieces are bulky and big, which can look unappealing to the eye. But with Longines, their thinly made timepieces make them more classy and look visually stunning, which puts them apart from other luxury watches brands.
In addition, they have a logo that is easily identifiable and is unlike any other brand out there. Their logo is a winged hourglass. In conclusion, the elements that make Longines unique such as their craftsmanship and logo make them a watch brand worth buying.
2. Affordably Priced
Nowadays, watches can be really expensive and it can be hard to find a quality timepiece without spending a life’s fortune. But with Longines, they offer all of their well-crafted timepieces at a mere fraction of the price of other luxury watch brands on the market.
What is Longines Watch Resale Value?
As I’ve done more research into Longines as a whole, I have found the resale value of their timepieces. According to WatchCharts.com, one of the most respected websites that track the data and value of over 25,000 watches on the market, Longines watches resale anywhere from $320 to $2,700.
This shows how much affordable Longines is compared to other brands. While other watch brands on the market can cost tens of thousands of dollars, Longines wants to provide people the opportunity of buying a high-quality timepiece without breaking the bank.
3. Reliability
Not only is Longines relatively more affordable than other brands, but they are also known for reliability and durability as well.
What makes Longines reliable and durable is their manufacturing process. Longines watches nowadays use ETA movements for their mechanical and quartz timepieces. ETA is a company that makes watch movements, and it’s owned by the Swatch group that also owns Longines.
ETA movements are known for being trustworthy and high quality. While they may not be the most sophisticated or unique movement in the world, they certainly get the job done and make Longines watches last for years and years.
On top of that, they craft their watches out of fantastic materials that make them a watch that you can count on. For example, they use 18k gold, pure leather, stainless steel, and carbon fiber in their timepieces just to name a few, which makes them reliable and high-end.
4. History and Reputation
Lastly, I have found that Longines has a rich history and backstory, which makes them a well-respected watch brand that’s worth buying.
Longines is one of the oldest Swiss watch manufacturers in the world. They started with humble beginnings and were founded in 1832 by August Agassiz, and ever since that moment, they were known for making quality watches. They made pocket watches from the beginning, and in 1913, they developed and designed their first wristwatch, and started making a plethora of watch movements in different shapes and sizes.
Shortly after, they began to make pilot watches that helped aviators who traveled all over the world, which positively increased their reputation even more. Because of their success and increase in popularity, Longines decided to create their own mechanical movement and released new watch collections such as the “Conquest” and “Elegant” in the mid-1900s, and they began to make innovations by making quartz watches and digital watches.
Ever since then, Longines took off and never looked back. To this day, they continue to manufacture a wide array of timepieces ranging from sports watches to dress watches for both males and females alike.
Their long and deep backstory has solidified Longines as an outstanding Swiss watch brand, which makes them a great brand to buy.
Wrapping Up
Longines watches are good buys and there are several specific reasons why. They have an ultra-thin design and a unique winged hourglass logo that separates them from the rest. They are known for having a rich history and being very reliable with their movements and materials, but simultaneously provide a relatively reasonable price for those with a stricter budget.
If you are someone who is on a tighter budget and is looking for more affordable watch brands, I completely understand where you’re coming from and I have just the thing for you. I have written a whole page of the best affordable watch brands for the money. If you want to see that page, click right here.
If I were to personally have a Longines watch in my collection, I would definitely go with the Conquest or the Heritage Chronograph because they’re so iconic, well-designed, and beautifully crafted.